https://www.sabenagupta.com/work daily 0.75 2026-01-20 https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1499481529667-81TW1U3R3UN4O5HQT9HW/21ml-podcast-superJumbo-v3.jpg Work https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1499482530888-LJE25OZQ29IIMX59Y0KY/static1.squarespace-1.jpg Work https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1499482767393-TN76RIJYJ98D8UAXO1IM/static1.squarespace.jpg Work https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1499543577899-RKUI0X5EK25K4THBLO1U/article-01-large.jpg Work https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1500559665793-KF1FJ1JGDJ2W8DERXBO5/CRS_13507_Spotify_1920x1080_Social.gif Work https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1500590123667-DGOK2FX01YHUGHYLTNCR/maxresdefault.jpg Work https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1573165008746-R3QNSPB24YBNSRUD6U1I/GenderGap-NYTCo-3000x1688-2.jpg Work - The Truth Has a Voice: Gender Equality // The New York Times A campaign highlighting The Times’ ongoing coverage of the gender gap in sports. https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1564708225128-2INQ9JTHHO80T6E64O37/190608-KM-NYT-TRUTH-QUEENS-C-1-edit.jpg Work - The Truth Is Local // The New York Times A storefront campaign in recognition of The Times’ commitment to covering every borough in New York City from every angle. Each storefront included an immersive audio experience, allowing passerby to hear from the journalists themselves, also driving them to the coverage and a capsule collection by The New York Times store. https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1504806662196-IMI9BUR74Y91KWBHUMMN/BrandBook_cover_dp4.jpg Work - Brand Book // The New York Times The Brand Book for The New York Times, integrating core brand positioning, guiding principles, and key messages into our marketing and throughout the newsroom. "Words to work by" is for internal use only, more information available on request. https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1499388991616-E29J70FPCIY1APHPR9JS/NewYorkTimesTruthOOH.jpg Work - The Truth Is Hard // The New York Times The New York Times’ first brand campaign of its scale, based on the concept that the truth is hard to find and to know, but The Times is constantly in pursuit of it. https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1499480128655-OHKAPAX7UXQ6XWS6Y8M6/NYT-VR-Pluto_nytvr_logo_960x540.jpg Work - NYTVR // The New York Times The Times teamed up with Google Cardboard to drop over one million VR viewing devices on the doorsteps of Times subscribers. Every day, we bring the world to our readers. That day in November, we brought our readers to the world. https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1643569261977-QQZEW91KY8491YVRQEZW/Screen+Shot+2022-01-30+at+10.56.45+AM.png Work https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1625595477155-EY20FFV8KA1UFLPYA92I/Screen+Shot+2021-07-06+at+11.16.20+AM.png Work - Alexa's Body // Amazon Alexa In this Super Bowl campaign, we hyperbolically imagined a world where Alexa lives inside the body of People’s Sexiest Man Alive, Michael B. Jordan. The film was paired with a platform-native social activation featuring Kevin Hart, incredulous that Michael B. Jordan was chosen as the body of Alexa over him. https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1644623869226-M5NBGP2YCVC5D8YQ824M/image-asset.jpeg Work - Mind Reader // Amazon Alexa In this Super Bowl campaign, we hyperbolically imagined a world in which Alexa could read your mind. Wouldn’t that be great? As Scarlett Johansson & Colin Jost discover, no. No it wouldn’t. We paired the film with a platform-native social activation in which other celebrities imagined what it would be like if Alexa could read their minds. https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1625243681326-O1091AHDXKYW4EBAWK39/image-asset.jpeg Work - Unlock The World With Voice // Amazon Alexa In this campaign, we spotlight the truly transformative experience of using voice technology to complete every day tasks, from menial to meaningful. https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1733270084513-GVK5RVJJ6HI52Z2I4DWC/hp-og-image.jpg Work - NYT Cooking // The New York Times The NYT Cooking app is the ultimate destination (and standalone subscription) for great cooking content that you can trust and consistently look to for your cooking needs, whatever they may be. With this campaign, we celebrated all kinds of cooks - from those who need a quick one pot meal to those making pasta from scratch - driving consideration for NYT Cooking as their go-to source for recipes, advice, and inspiration. https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1668210082273-TXQJX35OR9SM7RRAAJGL/AM_MTS_119.jpg Work - Amazon Music Live // Amazon Music Amazon Music Live is a new concert series hosted by hip-hop royalty, 2 Chainz. Kicking off every week after Thursday Night Football, the shows feature live, first-time performances from today’s hottest artists. We developed a design system flexible enough to come to life across the full go-to-market plan, including but not limited to marketing channels, the physical event space and the livestream broadcast. https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1733258163627-WIYVRW6CQDK3ZHJRRCRK/assets.aboutamazon.png Work - Audible is now included // Amazon Music Music, podcasts, and audiobooks - all in one place and at your own pace. This was the customer promise made a reality when one audiobook a month from Audible became available with Amazon Music Unlimited. We celebrated the launch across the funnel, driving awareness of the new benefit with a brand spot bringing the value of having all of your audio in one place to life, and with clear and direct messaging across paid and owned placements. https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1525271791009-ELWA4MKQ2XAWNJ20EX55/6df76b62-8c66-4c6f-96c2-c0c933cfa884.png Work - The Truth Has a Voice // The New York Times An evolution of our “Truth Is Hard” campaign, demonstrating how New York Times investigative journalism gives the truth a voice by bringing otherwise hidden stories to light. https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1733268350592-4TKMDN8OTB95ZVUNJJQY/download.jpeg Work - 2024 Delivered // Amazon Music Delivered was Amazon Music’s first annual recap reel experience, featuring your top listens from the year. We used the experience (and the name itself) to bring to life for customers why Amazon is the best place to be a fan - making it easy and seamless to get closer to what you love. https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1733257446751-LQLRSYR1K8BGTLO3TKDI/image.jpg Work - Maestro // Amazon Music Maestro is an AI playlist creator, one of the first of its kind to launch within the industry, and one of Amazon’s first customer-facing AI experiences. Type in any prompt to create the perfect playlist for the mood or moment. We balanced the core UX of the Amazon Music app with bringing to life the fun and magic of creating AI playlists, particularly through the featured prompts in our communications which covered a wide range of use cases. https://www.sabenagupta.com/sunsets daily 0.75 2017-07-20 https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1499483136843-YWRR8CWA8NE5S37LZ111/51oqc9w9oBL.jpg Sunsets https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1499483136843-YWRR8CWA8NE5S37LZ111/51oqc9w9oBL.jpg Sunsets https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1500589910835-617Q5IPG2Z9PO90ZB3ZC/CoverSIP.001.jpg Sunsets https://www.sabenagupta.com/about daily 1.0 2026-01-25 https://images.squarespace-cdn.com/content/v1/595ed77eb11be155173426cf/1499484192671-QMB8S3JU9ZY0AMSEWY3M/image-asset.jpeg About - Welcome! I help brands tell their story, evolve with culture, and communicate more effectively.