In this campaign for Amazon Grocery, we cast Kathryn Hahn to tackle a challenge every household faces: spending less on groceries without giving up on quality or what the family wants. From her husband's latest health kick to her perpetually hungry teen, her relatable take shows how Amazon Grocery keeps up with a family's ever-changing needs.
The campaign extended across channels, with content leaning into the delectability of Amazon's fresh, perishable groceries and the convenience of same-day delivery.